by Laurie | Nov 15, 2017 | Business Strategy
Sometimes when the phone rings, my heart clenches. It happens when a caller dives right into an obvious script. S/He typically represents a large company, that developed a perfect script based on human behavior. They ask you yes or no questions and multiple choice....
by Laurie | Oct 17, 2017 | Business Strategy
As a strategic business adviser with multiple clients, I am hearing a lot of confusion about what method of marketing to use with a limited budget. I recommend you look at potential return on investment (ROI). For my service-based clients digital marketing is a...
by Laurie | Sep 7, 2017 | Business Strategy
Do you want your business to succeed? What can be done to help circumvent failure? Business education teaches nuts and bolts around accounting, marketing, technology, human resources along with other topics. I like to look at what makes a business successful. One of...
by Laurie | Jul 11, 2017 | Business Strategy
Business education and studies often look at reasons businesses fail. What makes them successful? One of the most important factors is the people. You, the leader, are the most important person in your company. A Gallup Poll between 2013 and 2015 reviewed the...
by Laurie | May 15, 2017 | Business Consulting, Business Leader, Business Strategy
There are endless options to expand and grow your business. Leveraging community can be a fun way to grow your business. A community is a group with common interests and culture. According to a 2017 Michigan University article, incremental revenue increased 19% when...
